As e-commerce plays an increasingly important role in overseas marketing and promotion, Google, as a bridge connecting global suppliers and buyers, has become an indispensable tool for foreign trade companies in overseas marketing and promotion. In the entire implementation process of Google English optimization, keyword selection is both the foundation and the core. How to filter keywords is also a skill we must master. The most professional website optimization company in Hefei will share some information based on the company's actual operating experience.
The first point is to choose keywords
For any company, the selection of keywords must first be related to its own products and services. Promotions that rely on irrelevant popular keywords to attract more traffic are unreliable. If you do that, it is unethical and meaningless. You can imagine if a person searching for Xiao Ming would be interested in the soy sauce you produce? This is obvious: no. Of course, we must admit that sometimes this approach can indeed increase the traffic of the website, but since your purpose is to sell products, not to provide free gossip, what is the use of increasing traffic by this method?
The second point is to choose specific keywords
Secondly, there is another point that we need to pay attention to when selecting keywords, that is, avoid using industry words with broad meanings as the main keywords of your company, but according to your business Or the type of product, choose specific words as much as possible. For example, for a manufacturer that sells woodworking machines, buying woodworking tools is not a suitable keyword, but woodworking machines may be a wise choice.
Some people may say that since "Wanting to Buy Woodworking Tools" is a collective noun, covering all products of the manufacturer, why not use it? We might as well try "Wanting to Buy Woodworking Tools", and you will find that the search results are actually in more than 10 digits (the actual number (,), that is to say, you have nearly, competitors! It is almost an impossible task to stand out among so many competitors. On the contrary, there are far fewer (,) search results for woodworking machines, giving you more opportunities to rank ahead of your competitors.
The third point is to choose longer keywords
When we choose keywords, we should try to use the original form of the word when querying information. When submitting the website, we'd better use the longer form of the word. If you can use wooden tools, try not to choose tools. Because when the search engine supports word polymorphism or word segmentation query, using wooden tools can ensure that your webpage will have a chance to be indexed when searching with wooden tools and tools.
The above is what Hefei's most professional website optimization company has shared with you based on the company's actual operating experience.
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Hefei's most professional SEO website optimization company optimizes three points for keywords